The Lo Fi Content Bank
A plug-and-play vault of nostalgia inspired cult content for brands.
Socials are shifting, your audience's feeds are oversaturated with polished ads and AI-generated visual worlds that leave us all doubting what's even real? People don't like to be sold to in that way, and your brand's content strategy needs to be updated to connect and convert.
What cuts through today is the opposite: raw, nostalgic, lo-fi visuals that feel human, that give us a sense of sentiment and trust. The nostalgia trend isn't short-lived, it is a lasting shift, it’s about cultural relevance. Think video-heavy handheld camcorder moments, dreamy iPhone snippets, and imperfect energy that sparks emotion, trust, and connection.
This is for brands who:
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want more than attention or a short-sighted viral moment, they want a community that's here to stay, engage, buy, and become a part of their world.
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Want to stay culturally relevant and at the forefront of people's mind - not just at launch, but every week in their audience’s feed.
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Care about connection over perfection - because real cult brands understand that building trust and sentiment is a main pillar in their content strategy, not just showing product.
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See content as the way to grow community loyalty and turn buyers into insiders.
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Know consistency matters - but want assets that feel fresh, layered, and on-trend. and go beyond the campaign, product, and UGC pillars.
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Aspire to be more than a business - to be a world their audience wants to live in.
If your brand’s goal is to be remembered, not scrolled past - this is for you.
The Lo Fi Content Bank deliverables:
✓ Sony Cam Corder recorded HD video assets including:
→ Fully edited videos suitable for Reel and TikTok Videos (trend-focused, plug-and-play, sharable)
→ B-roll video multi-use assets for stories, reels, and future edits
→ Lo Fi Stills: Nostalgic frames for your brand world
✓ Concept Development, Moodboard, Creative Direction
✓ Project Management and production of the shoot start to finish including location + model scouting
✓ All Rights to use (yes, also paid ads)
The Lo Fi Content Bank
Packages
The Lo-Fi Content Bank is a strategic content drop designed to work for brands at different stages - whether you need a quick drop of assets to refresh your socials or try out this content type, a full vault of content to integrate into your monthly content plan, or a premium reel-focused edit with an extra dose of ready-to-use Reel and TikTok ready videos.
We currently offer three packages to choose from, plus the option to build a custom package if your brand needs something unique.
→ Starter Vault including 3 edited ready-to-use Reel/TikTok videos, B roll- multi use video clips, stills
→ Full Drop Vault including 7 edited ready-to-use Reel/TikTok videos, B roll multi- use video clips, stills
→ Premium Vault including 12 edited ready-to-use Reel/TikTok videos, B roll multi- use video clips, stills
Optional Add-On: Professional photography with a second shooter
Want to get all the details? Inquire with us to receive the Service + Pricing Guide
Your content mix is your strategy - Here’s the Formula
The strongest brands don’t rely on just one type of content. To build authority, connection, and momentum, your content mix needs all five pillars:
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Campaigns: Build aspiration and define your brand’s world.
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E-Com / Product Shots: Provide clarity and consistency for your catalog.
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UGC: Create trust through relatability and social proof.
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Lo-Fi / Cultural Layer: Keep your brand relevant with nostalgic, diary-style storytelling.
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Community & BTS: Humanize your brand and deepen audience connection.
At Sozō, we are here to serve: From high-production campaigns to E-Com to trend focused Lo Fi content drops, we do it all, so your brand has a complete strategy, not just scattered assets.